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    Marketing Database Solutions:

    For better marketing results, you need actionable and measurable business intelligence. Quanterian possesses a valid and reliable data bank that assists companies like yours in accomplishing sales and marketing campaigns
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    Our Marketing Database Solutions provide you with:

    Business Intelligence and Data Analysis
    List services
    Data appending
    Campaign Management
    Lead generation
    Lead nurturing
    Data management

    B2B Data: Direct mail, Telemarketing, Fax marketing and email marketing

    A customized B2B prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. Understanding today’s business module, Quanterian has evolved into digital marketing space. Our business databases are categorized according to different industries to provide leads that are fresh and targeted.

    We are a leading B2B data provider for all vertical across the globe. We understand how niche market you would have, Quanterian strategizes a way to reach them.

    Information Provided:

    • Business Name
    • Business web address
    • Contact name
    • Direct mail address
    • Title
    • Telemarketing number
    • Fax Marketing number
    • Email marketing
    • Other information such as SIC Code, Revenue size, Employee Size, Industry etc.


    Worldwide Data: 36 Million records

    USA Data: 18 Million businesses


    B2B Data Cleansing/Scrubbing:

    Data: It’s the back bone of the company.

    Data cleansing, also known as data scrubbing, is the process of ensuring that a set of data is correct and accurate. In this process, records are checked for accuracy and consistency, and they are either updated/corrected or deleted as necessary. This can occur within a single set of records or between multiple sets of data that need to be merged or that will work together.

    Process 1: In more complex operations, data cleansing can be performed by computer programs. These programs can check the data with a variety of rules and procedures decided upon by the user. A program could be set to delete all records that have not been updated within the previous five years, correct any misspelled words and delete any duplicate copies. A more complex program might be able to fill in a missing city based on a correct postal code or change the prices of all items in a database to another type of currency.

    Process 2: At its most simple form, data cleansing involves a person or persons reading through a set of records and verifying their accuracy. Typos and spelling errors are corrected, mislabeled data is properly labeled and filed, and incomplete or missing entries are completed. These operations often purge out-of-date or unrecoverable records so that they do not take up space and cause inefficient operations.

    Email Append:

    Done right, email appends can be effective—but they still take time, careful planning, good execution, and financial resources. Its Quanterian that most people imagine when they latch on to email append as the solution to update their database.

    As email is the fastest and cost effective mode of communication, you would probably miss on your contact info of your existing client. Today people often switch jobs, change phone numbers etc. Hence to keep your data up to date and to build your clientele, appending is the right area to focus on.

    Some of the various Data Appending services available are:

    • Email Appending
    • Phone Appending
    • Fax Appending
    • SIC Appending
    • Mailing Address Appending
    • Reverse Email Appending

    Append process:

    • Once we get hands on your in-house data file and we scrub it against our master file to validate the data you provided to us.
    • We identify the decayed contacts and add missing data about your customers to assist you to market to them.
    • We deploy an opt-out campaign to discard the contacts that do not wish to receive information and update only those contacts who would want to know your products and services.


    Email Marketing;

    Despite their best efforts (“worst efforts” may be more appropriate), spammers, phishers and virus-producers haven’t completely obliterated the effectiveness of email as a legitimate marketing tool—but they have made responsible email marketing efforts more difficult. For example, many corporate email systems now routinely block HTML images, so it’s critical to send messages that are effective in both plain text and HTML formats. They also frequently block attachments from unfamiliar sources, so avoid the use of attached files unless the recipient is expecting these.

    There are several ways to use email for marketing, including:

    Sending periodic messages or an internal email newsletter to your house list
    Sending promotional email blasts to rented lists
    Advertising in popular industry trade publication email newsletters
    Consider searching a database for b2b lead generation. Get the contact information of corporate decision makers.

    Webcasts and Podcasts

    Webcasts—also referred to as webinars—and podcasts are alternative vehicles for delivering thought leadership content. Use a webcast to present long pieces of information with an important visual component. Podcasts are a better format for interviews, short content items, or white paper promotion. For more about producing and using webcasts and podcasts, please contact us.

    Email Broadcasting/Marketing:

    Today, we strive to keep our customers engaged with us through blogs, social networks and email marketing messages. It also needs a strategy to educate the customer on an ongoing basis. Email marketing is one of the most profitable components of your marketing mix. Effective and successful email campaigns don't just happen; it needs the do’s and don’ts of email broadcasting.

    Email marketing/broadcasting is very direct way to reach the buyer through email messages. Our in-house expert team will ensure that your message reaches your prospects through HTML/TEXT email broadcasting.

    Email marketing works only with reach and repetition. Quanterian has the knowhow experience in the field of email marketing. Starting from template creation to content writing and lead generation, our team will assist you in getting value for your money spent with us.

     

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